Marketers gear up for Onam
With Onam round the corner, the market is all set with tactical marketing activities to achieve sales in the southern part of India. This year, an unprecedented demand for home appliances is noted. Traders report a rising demand for electrical appliances like TV, fridge, AC. Attractive offers and discounts are introduced to lure the consumers.
Traders have taken special care in endorsing eco-friendly products in line with the change in consumer habits and their concern for such items.
The new generation make use of technology to know about the new trends in the market. They are updated about the latest trends and features available across the brands. Therefore, it's crucial for the varied companies to stand against the competition.
Reports show that consumers prefer big screen TV as it enhances the viewing experience. It imparts the feel of a theatre at home.
People prefer to watch films, live shows. For purchase, consumers also consider brand, warranty, service and shops of their preference. To attract more customers, extended warranty and cash back offers are provided for select products. Reports show that along with TV, the size of refrigerator is also instrumental in the purchase.
People prefer refrigerators equipped with more technology and facilities. Earlier the purchase was based on factors like the number of family members, things to be stored and vocation. But now, it's solely based on more technological facilities, star rating, brand and warranty. For the new generation colour also matters.
Same is the case with microwave oven. Traders report a change in trend and demand. While in the old days, oven was used only for heating, these days people demand for oven with more technology.