A Mumbai-based adtech startup BPRISE, started by Keralites Sandeep Kuriakose and Leo Philip, has launched a marketing tool with multiple capabilities. This would invariably reduce the number of marketing platforms that businesses must invest in. It helps the business introduce its services to potential customers locally as well as helps create brand recall during moments of purchase intent.
Using their product, businesses and ad agencies are able to launch display ads, video ads, email campaigns, SMS campaigns and even launch ads on Facebook and Instagram. Having one platform for multiple marketing activities cuts the need to subscribe to multiple tools and to have specialized resources for various platforms; bringing down cost substantially. BPRISE has helps run their ads in the form of banners and videos.