Popular jewellery group Kalyan witnessed double digit growth in revenue during Dhanteras when compared to last year, said T. S. Kalyanaraman, Chairman & Managing Director of Kalyan Jewellers.
The positive trend is backed by the growth in the studded and diamond segment. Wedding season purchases further propelled this spike. The ‘Shubh Muhurat’ associated with buying jewellery on Dhanteras falls on two days, thus allowing for Friday evening as well as weekend sale on Saturday and this is proving to be an advantage, he said.
There has been a clear shift in consumer demand from unorganized to organized jewellery retail sector. As a brand, Kalyan has consistently invested in educational campaigns highlighting the brand's commitment to its customers and the benefits of buying from organized players, he added.
Rolling out customer-centric initiatives like the 4-Level Assurance Certification, Old Gold Exchange Transparency scheme and easy pre-booking options ensured good numbers this festive season. The brand's strategy of driving platform-focused messaging has also had a positive impact. We are expecting this positive trend to continue during the upcoming wedding season, Kalyanaraman explained.
