Marayur: Though Marayur jaggery got the Geographical Indication (GI) tag, it still has to overcome many hurdles to reach the market. The jaggery can be brought to market only if is manufactured in hygienic environment and its traditional quality is maintained.
Kerala Agricultural University Intellectual Property Rights (IPR) Cell Coordinator Dr. C. R. Elsy said that the jaggery will be considered as the GI tagged product only if the current manufacturing method is changed radically. A monitoring committee will be appointed to ensure the quality and process.
Though GI tag was received, a status of authorised users is required to bring the product to market. For this purpose, they have to apply in the GI Registry in Chennai. The product can be sold under ‘Marayur jaggery’ brand only after this. The organisation ‘Anchunadu Karimbu Ulpadhana Vipanana Sangham’ which owns the GI tag need to apply for the status of authorised users.
The local individuals or groups who are willing to manufacture jaggery according to the conditions can apply for the status. As the owners of GI tag, Anchunadu Karimbu Ulpadhana Vipanana Sangham should issue a no-objection certificate stating that the individual or group is manufacturing the jaggery following the conditions. This certificate should be produced along with the application.
There are also plans to include the Marayur jaggery production in farm tourism for financial benefits. As part of this, the tourists are brought to the sugarcane farms to see the production process of jaggery and thereby sales of the product can be increased. The intention behind the move is to the manufacturing of traditional organic jaggery without adulterating it with chemicals.
Instead of the golden brown jaggery available in the market, natural Marayur jaggery in brown or dark brown colour will be introduced in market. The cover of the product should contain the brand Marayur jaggery along with the GI tag and the name of authorised users. The authorised logo also should be used. With this, the customers will be able to select the jaggery of their choice.
The monitoring committee to evaluate the quality of Marayur jaggery will consists of panchayat presidents of Marayur and Kanthallur, head of the research wing of Agricultural University, IPR Cell coordinator of Agricultural University, president of Anchunadu Karimbu Ulpadhana Vipanana Sangham and representatives of farmers.
In case of any complaints regarding fake jaggery or similar issues, the committee can conduct investigation and take action. The right to take action is vested on Anchunadu Karimbu Ulpadhana Vipanana Sangham who owns the GI tag.