Shafeena Yusuff AliShafeena Yusuff Ali is the CEO of Tablez Food Company, Chairperson for Tablez India, and Director of Twenty14 Holdings, which are all part of the Lulu Group International. She has developed homegrown brands - Peppermill and Bloomsbury’s. Shafeena successfully established more than 30 F&B stores in the span of 6 years. She is also part of the organized retail arm of the group - Tablez India, as well as the hospitality investment firm, Twenty14 Holdings. The American International University in London, Shafeena is currently pursuing her International EMBA from Oxford University. She was honoured with the Achiever of the Year Award at the Emirates Woman, Woman of the Year Awards 2017, Outstanding Contribution for Excellent Services to the Society Award at the Kerala Social Welfare Awards 2015 and the Young Entrepreneur of the Year Award at the GR8 Woman Awards 2012.