Watch out, time is precious here
Walk in here and you could relax for free, play board games or playstations for free, glance through the neatly-staked books of your choice that too absolutely free, hold an event at no cost, eat food or drink freshly-brewed coffee for free. So what is not free. it's your time.
Just kick off your shoes and feel at home away from your home. Welcome to the pay per minute cafe where everything is free but for your time. The revolutionary Russian-born concept introduced in the fastest growing Startup city of Bangalore is the first of its kind in India and the founders claim it is the beginning of a new wave that has set on the shores.
So what exactly is this pay per minute café! Very simple. Your time starts the moment you step in. You enjoy and chill out with the amenities provided inside the place. You could eat or play, drink or read or do anything. No one is gonna watch out for overstaying here. But time is money. You are charged per minute ie. Rs 5 per head per minute.
Mathrubhumi English caught up with the founder of this new cafe `The Minute Bistro’, which opened a few months back at Kasturi Nagar in Bangalore, through phone and he was bubbling with confidence. Says Enayet Ansari, a genetic engineer-turned-event manager-turned-photographer: "Tired of these run-away chefs and the traditional restaurants which I ran for some time with mundane eateries. We are literally slaves to them. Think out-of-the-box is my motto and a sustainable business model emerged worth a product that everyone finds a commodity - Time. When you can't blend in you have to blend out."
The new cafe is situated on a rooftop building and Ansari has invested a decent amount. Opines Ansari, people of different cadres who want to hang out and spend time watch TV and the remote goes to the first who lays their hands. There are no servers; everything including food is DIY (do-it-yourself). You can brew your coffee, make sandwiches, fruits vegetables are stocked with chopping boards and you have to help yourself. It’s India’s first anti-Café.
Does Ansari have any qualms on its success? "Absolutely no. It's a new market and India is open to new challenges. I see a good number of people visiting my restaurant and plans are on the anvil to open up more centres in other parts of the country and invite franchisees too. Investors from the Gulf are being reached out and very soon much more would be offered."
So is this concept of pay per minute café elsewhere. Oh yes, there are restaurants on those lines in Russia and London, says Ansari.
But watch out, once inside time really flies and there are no clocks to keep up with time.