Cakes baked by Riduva | Instagram/sugarr_treats
Christmas is finally here after an unprecedented pandemic, and the bakers are the most excited. A great deal of learning took place within the four walls of the houses during the lockdown. In those times, homemakers became designers, authors, chefs, bakers, artists, and other experts. Many homemakers have taken up baking as a hobby, subsequently turning it into a source of income. As anything that is homemade is always deemed precious, homemade cakes have become increasingly popular for this Christmas.
Homemakers, who used to bake only for their friends and family, now make a living from it. Sales have doubled since it's Christmas, and they are no longer just a hobby. Riduva Fazal, a home baker, stated, "It's not simply something to do to kill time; it's a way to make money out of my hobby." Riduva started baking two years ago. She now looks into as many avenues as she can to enhance and acquire ideas for her cakes. Although she does get a few orders from people in and around Calicut, she only takes orders from the customers who reside within 10 kilometres of her house.
Since fresh cakes are always preferred, she only makes them the day before delivery. The home bakers stand out in this regard, and customers choose them. People may readily find her through social media sites, and she uses Instagram to market her cakes. Like the bakeries, she doesn’t receive many large orders and doesn't accept them either.
A wide variety of Christmas-themed cakes are being baked, including Santa Claus, snowmen, trees, penguins, stars, and Frozen Olaf as customised cakes are in high demand. Homebakers rarely make plum cakes because they are expensive to make authentically, and people opt for cheaper ones from bakeries.
When Vinitha and Smitha first began baking, they did so in their home. Now, they have a shop. Being passionate about what they do, Vinitha stated, "We always attempt something new for the customers. Blueberry delight is something we tried fresh for Christmas." In the field, there are more tasks and challenges, but they are driven by passion rather than money. They are content with their work as a result and are always looking for ways to improve it. They don't just bake cakes; they also bake cupcakes, pastries, cookies, and many more items to excel in whatever it is that they are best at.
Even college students like Gracy consider baking a way to support their expenses. While juggling studies and examinations, she bakes for Christmas and delivers cakes to customers in festive hampers. In the wake of the lockdown, many women used baking to gain financial independence, and now they are much happier being entrepreneurs, especially during the festive season.