Durjoy Dutta at launch of ITC Engage Pocketful O’ Stories 3.0, Microtales of Love, at Kochi’s Romantic Backwaters
ITC Engage Pocketful O’ Stories 3.0, published by Penguin Random House India is curated and co-authored by India’s bestselling romance genre writer, Durjoy Datta along with 400 young budding writers was launched. The book is a compilation of crowdsourced micro-tales of love and romance in the pandemic times.
The book was launched amidst the serene and romantic Backwaters of Kochi. The inaugural edition of the book was launched against the picturesque view of the Taj Mahal in Agra.
The digital campaign was launched to salute the spirit of love, by inviting stories around the theme #RomanceUnlocked. The entire campaign was designed to engage young audiences and fans of the brand to share their own ‘unexpected, uninhibited moments’ of love and playful romance during the pandemic in 400 characters.
ITC Engage along with Durjoy Datta selected the 400 best micro tales from the entries received.