Export of value-added products: Kerala agri dept to join hands with NORKA

TG Babykutty

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Thiruvananthapuram: The agriculture department and NoRKA are joining hands for export of value-added agricultural products from Kerala.

The departments will work together under Krishi Mission (Value Added Agriculture Mission or VAAM), which has objectives such as improving agricultural productivity and increasing income of farmers.

The goal is to brand local produce and dishes in a global scale. One of major objectives is to make Kerala, the ‘fruit plate’ of East Asia, pointed out agricultural minister P Prasad.

Some of the major recommendations pertaining to export allied matters in VAAM’s proposed activity report are:

  • Global branding and marketing of indigenous value-added products such as Changalikodan nendran banana, Marayoor jaggery, Malabar pepper, Malabar Arabic coffee, Malabar robusta coffee and Vazhakkulam pineapple
  • Developing Kerala as ‘kitchen of gulf countries’ and exploring the possibility of exporting food items like Thalassery biriyani, Ambalappuzha palpayasam, Ramassery idli, Guruvayur pappadam, unnakkaya, Kozhikode special halwa, banana chips and Attappadi honey
  • Integration of entities like Kerala Agricultural University, Agricultural and Processed Food Products Export Development Authority and Indian Council of Agricultural Research
  • Incorporation of research projects of digital university, IT Mission and institutes under Indian Council of Agricultural Research for bettering agricultural activity
  • Developing high-quality variety of indigenous crops like cardamom, pepper and ginger
  • One district-one value-added product scheme and launch of incubation centres

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