Certificate Programme in Digital Marketing and Strategy at IIM-Indore: Apply by 26th November
Indian Institute of Management (IIM) Indore has invited applications for admission to the Online Certificate Programme in Digital Marketing and Strategy
The Programme is aimed at providing a comprehensive understanding of the use of digital, social media and mobile applications for marketing applications. The focus of the programme is to help the participant understand the basic concepts of marketing, understanding how these apply in the digital world, take a deep dive into all relevant applications, hands-on exposure to tools, learn how to use analytics to evaluate marketing efforts, and be proficient to strategize a digital marketing campaign on their own. Participants will not need any prerequisites to participate in the certificate programme, other than basic business acumen and an understanding of their relevant industries. Over a period of 11 months, the participants will cover a variety of topics which are systematically designed to enhance their understanding of marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation which will provide the aforementioned comprehensive understanding of the discipline.
Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. The course is of 11 months’ duration with 120 sessions of 75 minutes each (Total number of hours, 150). Of this, around 12 sessions will be on-campus orientation module of 3 days’ duration. One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.
Assessment: Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Eligibility Criteria: Diploma (10+2+3)/ Graduate / Post Graduate from Universities recognized by Association of Indian Universities with minimum 50% marks in either Diploma or graduation or post-graduation (or its equivalent) with at least two years of work experience.
Application can be submitted online at https://www.iimidr.ac.in/ latest by 26.11.2021. (Executive-programmes > Long Duration Online Programmes > Marketing links)
The Program is expected to commence on 16th January 2022 and will end in December 2022.