Ramesh Narayan releases his 'Different Route to Success'
Advertising veteran and founder of Canco Advertising Ramesh Narayan has released his book titled “A Different Route to Success”.
The book gives readers a ringside view of Ramesh Narayan’s professional life where he retired at the age of 50, after running Canco Advertising an advertising agency which he founded and ran for 24 years.
Ramesh says that “this is an effort to highlight significant events and phases in my life. For some people it could be a pleasant reading experience. For others, the lessons I learned could ease their way through life”.
After retirement, he remained active in advertising industry matters. He was President of India Chapter International Advertising Association (IAA), and Area Director of APAC on the World Board of the IAA. He was also one of the five members of the core team that pulled off the memorable IAA World Congress 2019 at Kochi.
The book also looks at an extraordinary life after retirement, devoted to his industry where he had the opportunity to be associated with meaningful initiatives to show that communication could be a force for good. And to the social space where he has been associated with many NGOs and some amazing, enduring projects involving the environment, education, elder care, and rural upliftment. As he says, “it was time to give back”.
All proceeds from the sale of this book will go to the Rotary Club of Bombay.