Though hibiscus or show flowers are very common in our gardens and compounds, very few people have identified its huge demand in the market. The plant's scientific name is Hibiscus rosa-sinensis. But it has many common names such as Chinese rose, rose mallow, shoeblackplant and the like.
Dry hibiscus flowers have high demand in the international market. Around Rs 100 crore worth dry hibiscus is exported to over 20 countries every year. Nigeria, China, Mexico, America, Germany, Australia, Ireland, Thailand and Sri Lanka also produce hibiscus on a large scale for exporting.
Use of hibiscus
Dry hibiscus petals are used as an ingredient in bakery and sweetmeat production. 100 grams of dry hibiscus powder costs Rs 350 in the market. It is available in powder and liquid form. Hibiscus powder is used in pharmaceuticals, beverages, food items and cosmetic products.

Dry hibiscus powder is mainly used as a natural food colour and an ingredient in health drinks, curries, pickles and cosmetic items like lip balm, facial cream, hair oil and shampoo. Hibiscus tea also is becoming popular among those who are searching for different varieties of teas.
Types of hibiscus
There are about 220 varieties of hibiscus. The plant grows to a height of 15 feet. Its flowers and leaves are useful. Hibiscus can be grown in flowerpot, container, open field and greenhouse. It flourishes in both hot and cold climates. Planting hibiscus is very simple and it requires very less amount of care.
However, the common people are still not aware of the business possibilities of the flower. The farmers, merchants and investors should be more active in hibiscus business as it has high chances in pharmaceutical and herbal processing industries.