Why Kodumon Rice brand is in huge demand?
Kodumon (Pathanamthitta): The uncontaminated rice brand Kodumon Rice has become a grand success within a few days of its launch. The brand was introduced on May 15 and nine tons of rice has already been sold in less than two weeks.
The paddy cultivated and harvested in the fields of Kodumon gram panchayat was collected by Kodumon Famers Society. It was milled at Oil Palm Corporation mill at Kottayam and was sold under the brand name Kodumon Rice.
The rice of Uma paddy variety is mostly sold. Also Rakthasali and Njavara rices that have medicinal properties are sold under the brand. These varieties of rice are in high demand in market due to high quality.
Dried rice, broken rice, rice bran, medicinal bran, bran cake and other products also are available at the eco shop near Kodumon Service Cooperative Bank. At present, only three tons of rice is remaining for sale, society secretary P. K. Ashokan said.