New Delhi: Dan Brown's new book "Origin" releases globally on Tuesday and its publisher has launched a campaign in association with lawyers based in India to curb the sales of pirated and counterfeit copies across the country.

India has been a massive market for Brown. But many of his books like "The Da Vinci Code", "Angels & Demons", "The Lost Symbol", "Inferno", "Digital Fortress" and "Deception Point" have seen pirated versions too.

An email id has also been launched to encourage readers who come across counterfeits and pirated copies to report these offences.

India is a country Brown has loved since his visit to deliver the Penguin Annual Lecture in 2015, says Publisher Bill Scott Kerr of Transworld.

"Origin" looks set to continue his blockbusting track record in India, he says.

"Transworld/Penguin Random House UK are very happy to be working in conjunction with PRH India to implement the important anti-piracy campaign in support of this major publication," he adds.

According to Richard Rowlands, Regional Sales Director, India and Asia, Penguin Random House UK, "Dan Brown is truly one of our star authors and 'Origin' is set to be one of the publishing events of the year. We are also very happy to be working closely with our colleagues at PRH India on this anti-piracy campaign, supporting the publication in such an important market."

Advocate Jyoti Taneja says police authorities in various jurisdictions have confirmed that immediate search and seizure action would be taken in case any pirated book is offered for sale.

Meanwhile, special arrangements have been made at Landmark stores on October 3 midnight for the launch. PTI